Testing out Bose’s new smart sunglasses. 
Google Home 
Getting the inside tour of the tiny house operated by Google Home 
Acai bowls + cold brew + meditation VR at the Lululemon activation 
Harvest HQ 
Heads Will Roll, a new Audible series. Not pictured: giant turkey legs galore.
Today was the day of activations — and if you’re anything like me, you didn’t even know what that word meant until today! Activations are essentially a form of advertising built around engaging consumers in the whole experience of a product or brand. Activations sell a feeling and a lifestyle. That can look anything like acai bowls and meditation VR at the Lululemon activation popup, to a cozy tiny home decked out with all of the latest smart home technology from Google Home. The sky is the limit in the world of activations and branding, and I walked away from each one feeling nothing short of inspired!
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Kristin Stitzlein
Kristin Stitzlein is a senior visual communications major with a passion for visual storytelling using photography and videography. In her free time, she enjoys hiking, reading, cooking, and traveling to new places and cultures.