The first day at SXSW was overwhelming to say the least, but also incredibly inspiring! It’s amazing to see this many creative and forward thinking people in one area. The amount of patterned socks I’ve seen is astonishing, that’s how you know. I was only able to attend 2 sessions today both geared towards immersive and experience driven storytelling, both incredibly interesting. One was about the future of media in automotive vehicles and the other about designing experiences in pop ups. We finished up the day at a comedy show. I am excited to see what tomorrow brings!