Our visit with eBay – The CIC Travels

Today we had an amazing time at eBay. We had the chance to talk to people on the hiring, diversity and inclusion and marketing teams at eBay.

It was interesting to know eBay’s hiring process and how the company recruits from different universities. The company has a great internship program to feed its employee hires. Winners of the “HackAThon” project can also see their work turn into real projects.

eBay’s diversity and inclusion initiatives emphasize workforce, workplace and marketplace diversity and inclusion. They also use new technologies and experiential learning such as virtual reality to enhance people’s understanding of diversity and inclusion.

We gathered valuable information about eBay’s marketing strategies, branding strategies and even obstacles. Suzy Deering also shared with us her personal experiences working her way to be the CMO of eBay.

Anli Xiao

Anli Xiao is an assistant professor whose research concentrations include multicultural public relations, global public relations and nonprofit communication. Her research covers important topics such as how nonprofit organizations (NPOs) can enhance social diversity and inclusion by engaging with foreign-born volunteers, the impact of cultures and values on global public relations practices and people’s perceptions and evaluations of corporate social responsibility, how organizations can use digital media to strengthen organization-public relationships and encourage prosocial behaviors as well as native advertising and fake news.