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La Santoria, A Speakeasy with a Story

Image of a bartender crafting a drink in a dimly lit bar.

Tucked away in Las Letras is a black door that says: “Ring the bell.” Behind it lies La Santoria, a hidden cocktail bar that doesn’t just offer drinks, but potions, making an immersive spiritual and cultural experience unlike any other in Madrid.

Image of two cocktails with charms attached to them on a bar counter.

From the moment you enter, the atmosphere shifts. Candlelight flickers, shadows dance, and bartenders craft cocktails like rituals. Instead of choosing ingredients, you’re told to choose a drink based on the energy you seek. As we shared our hopes and struggles, we decided on our potions that were right for us. They arrived in mismatched crystal glasses, each with a red string charm that is a keepsake to remind us of our intentions.

As we finished our drinks, we realized that four hours had passed and only one “potion” had been drunk each. This made us realize that La Santoria isn’t about the hidden entrance or the alcohol, but about being present and savoring the experience.

Image of the inside of a bar that is softly lit with fabric adorning the ceiling and people mingling all around.

About the Authors

Brandi Murray: Senior, majoring in Sports Media

 Aspen Levine: Senior, majoring in Supply Chain

Darby Smith: Junior, majoring in Visual Communications

Amelia Feist: Junior, majoring in Broadcast Journalism

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